Fine Teas and Fine Designlife
As some of you may know, I’m not a tea afficiando, but I don’t mind a good spot of Earl Gray.
I am, however, very drawn design that uses serif typfaces, family crest/seal type logos, and an attention to detail in the little things that most people will never notice.
Yesterday I was introduced to Harney & Sons fine teas. This tea is top-notch in taste, identity, and design. I can’t believe I didn’t try their teas sooner.
I almost slapped myself for drinking this tea out of a coffee mug. This tea is so crisp, so distinct, that drinking it out of a coffee mug is like driving a sports car and never leaving 1st gear.
It was my mother that introduced me to Earl Gray, and it’s been years since I had a cup of Gray that tasted RIGHT. Harney & Sons gets it. They do it right.
As you can see, the design is details oriented. No expense is spared at branding and packaging. Their identity/mark is vector based and doesn’t have the typical roughness that comes with most crests/seals. They’re choice of color in all of their packaging makes sense and it isn’t the stereotypical adolescent color scheme you see with most teas that are marketed to the individual who only has tea on a rare occasion.
Browsing through their catologue, you really get a sense for their tasting room and their business philosophy. Everything about their marketing says, “When it’s this fine, it can’t be rushed”. I can’t wait to visit their tasting room someday and compliment John, Paul, and Mike personally on their vision, their teas, and their company’s choices in marketing.
Peruse their stock and selection at: Harney.com
Posted on : March 29, 2006
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As some of you may know, I’m not a tea afficiando, but I don’t mind a good spot of Earl Gray.
I am, however, very drawn design that uses serif typfaces, family crest/seal type logos, and an attention to detail in the little things that most people will never notice.
Yesterday I was introduced to Harney & Sons fine teas. This tea is top-notch in taste, identity, and design. I can’t believe I didn’t try their teas sooner.
I almost slapped myself for drinking this tea out of a coffee mug. This tea is so crisp, so distinct, that drinking it out of a coffee mug is like driving a sports car and never leaving 1st gear.
It was my mother that introduced me to Earl Gray, and it’s been years since I had a cup of Gray that tasted RIGHT. Harney & Sons gets it. They do it right.
As you can see, the design is details oriented. No expense is spared at branding and packaging. Their identity/mark is vector based and doesn’t have the typical roughness that comes with most crests/seals. They’re choice of color in all of their packaging makes sense and it isn’t the stereotypical adolescent color scheme you see with most teas that are marketed to the individual who only has tea on a rare occasion.
Browsing through their catologue, you really get a sense for their tasting room and their business philosophy. Everything about their marketing says, “When it’s this fine, it can’t be rushed”. I can’t wait to visit their tasting room someday and compliment John, Paul, and Mike personally on their vision, their teas, and their company’s choices in marketing.
Peruse their stock and selection at: Harney.com
Posted on : March 29, 2006
« Hoopsalogy and BodyGuide
Designspotting »